"Emotional selling" is probably the best way to combat price pressure and comparability. Ultimately, the "emotional overall package" of brand, customer advisor, collection and shop performance is what people buy.
In this sales and method training programme, store managers and multipliers learn how to prepare their colleagues for the new demands of emotional selling on the sales floor with various exercises.
Duration
- 2 days
Participants
- Managers in sales
Contents
- "Emotional selling" as a method to win loyal customers
- Different ways of dealing with different types of customers
- The best way to conduct a sales meeting + successful dialogue techniques
- Exercises for sustainability on the ground
- Role model function + feedback culture
- Individual implementation strategies for everyday store life